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(PageSpeed Insights now reports CWV metrics.) These are the kind of metrics you can use for search ranking, because they are about user experience instead of developer room for improvement (low-hanging fruit). A huge site perfectly delivered now likely scores lower than a tiny site sloppily delivered. Search was doing its own thing, and they didn't ever have any public speed metrics.Ĭore Web Vitals is a different approach: pages are compared to thresholds. They represented how much room for improvement your site had if you didn't want to make deep changes. Did you compress your images? Have you combined your CSS files? Are your static resources longcached? A huge site perfectly delivered would score high, while a tiny site sloppily delivered would score low. In the 2010s, PageSpeed Insights' metrics compared to your site to how it could be if it was delivered optimally.

Also, of course, I subscribe to local newspapers too. In the 8 years that I have been a subscriber, I have only found myself disappointed while reading one single article reporting on tech. The Financial Times also has great tech reporting. The Financial Times has excellent reporting with foreign correspondents located in various countries across the world. Of course they are healthy for you as an individual.

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They are hard to listen to and believe in, but they are healthy, especially for a democratic and free society. Of course people do not like to hear the facts. The lack of foreign correspondents means that when a crisis abroad occurs, Americans often have to fill in the gaps and infer what is going on. Unfortunately, the use of foreign correspondents for American news services, physically on the ground in foreign lands, has almost been completely eliminated. Factuality requires hard work and a lot of money, and it requires reporters on the ground, including in foreign places, such as in the case of foreign correspondents. Yes, it is true, education can be very easily undone, including in highly intelligent, well-educated individuals.įacts do not come naturally, nor do they come out of “progress”, such as technological progress. When a society does not have a commitment to factuality, people become more susceptible to fake news (propaganda), conspiracy theories (such as QAnon), and tend to become more uneducated. For example, local reporting in the United States has been eroded to the extreme. This is a devastating problem for a democratic society. Most news on the internet is plagiarized off of a few original sources at best and then redistributed on various sites and portals. > news organizations have generally terrible performance and deserve to be punished for it in search rankings. Both of those changes were driven in part by the desire for better ranking on Google. Not overnight but over a few years, like the shift to HTTPS and supporting mobile web versions. The upshot is that ordinary users will experience a more performant web. Also, advocating for that work to senior management will be easier when it's so clearly tied to SEO. But having clear metrics to improve will make that work tractable. It will mean extra work as developers improve the performance of their sites. > In addition to the timing updates described above, we plan to test a visual indicator that highlights pages in search results that have great page experience. Any page that meets the Google News content policies will be eligible and we will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results. > The change for non-AMP content to become eligible to appear in the mobile Top Stories feature in Search will also roll out in May 2021. talks about how the search engine experience will change

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introduces these metrics, what they mean and how to measure them. Two posts from May 2020 talk about them more The article talks about Core Web Vitals in passing.

Not having money to get preferential treatment